Dan Enke,
Owner of Enke's Fine Jewelers

Enke's Jewelry Celebrates 15 Years in Belton
Laurie Bassett - Journal Reporter (as originally printed in The Journal newspaper)

Jeweler Dan Enke realized a dream in May of 1990 when he opened the door to Enke's Jewelry located near the 71 Highway and 58 Highway interchange in Cedar Tree Shopping Center.

Having been in the jewelry business since 1976, it was a milestone to have his own store located close to home. Enke started his career managing jewelry stores for major companies. In 1985, he opened his first store located in Grandview. Eventually, that store was sold, and he concentrated his efforts and expertise to the Belton location.

In honor of the 15-year anniversary, the store was remodeled earlier this year. As before, the store features a lovely and upscale atmosphere in which to make jewelry choices. Enke sells watches and candles in addition to rings, necklaces, bracelets, and earrings. The shop features a nice selection of wedding sets. He also does custom design work for a special or unusual piece. He can do jewelry repairs as well.

Enke explained that the business hasn't changed much over the years. It is still local customers that hear about him through word of mouth, and then keep coming back.

"The business is really based on repeat business," he stated. "I find out a customer's needs and what I can do to help them. Personal service and trust are the main keys in a small store."

As with any business, there are highs and lows in the market. The seasonal peaks in the jewelry business are at Christmas, Valentine's Day, and Mother's Day. Other market trends aren't so easily predicted.

Enke has seen tremendous growth in the area over the past 15 years. With all the changes it's comforting to know that some things stay the same. Personal service, fair prices, and satisfied repeat customers will always be found at Enke's Jewelry.